{"id":20532,"date":"2014-02-07T16:15:46","date_gmt":"2014-02-07T16:15:46","guid":{"rendered":"http:\/\/logan-park.org\/?p=20532"},"modified":"2014-02-07T18:08:32","modified_gmt":"2014-02-07T18:08:32","slug":"keep-america-beautiful-2014-conference-notes","status":"publish","type":"post","link":"https:\/\/logan-park.org\/?p=20532","title":{"rendered":"Keep America Beautiful 2014 Conference Notes"},"content":{"rendered":"

My graduate student, Laura Baird, and I have just returned from Keep America Beautiful 2014. Truly enjoyed a well-organized conference and the chance to translate some complex research topics into useful tools for local executive directors. Below, I reproduce my notes for anyone who wasn’t able to make the conference. Hope they help you!\u00a0 I have linked the Word .docx version Keep America Beautiful 2014 Notes here<\/a>. –Dr. Logan Park<\/p>\n

\n

Keep America Beautiful 2014 Notes<\/p>\n<\/div>\n

 <\/p>\n

<\/a><\/a>The Power of Storytelling<\/span><\/h1>\n

 <\/p>\n

We deeply understand stories<\/p>\n

 <\/p>\n

 <\/p>\n

Statistics don\u2019t move or motivate us [or grant funding sources], stories do.\u00a0 <\/span>Statistics are required and ubiquitous after<\/i> funding is secured.<\/p>\n

 <\/p>\n

 <\/p>\n

<\/a><\/a>The canonical storyline<\/span><\/h2>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Once upon a time\u2026[setting]<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>And every day\u2026[introduction]<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Until one day\u2026[hook]<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>And because of this\u2026[rising action]<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Until finally\u2026[climax]<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>And ever since that day\u2026[resolution]<\/p>\n

 <\/p>\n

 <\/p>\n

\"Description:<\/span><\/p>\n

 <\/p>\n


<\/span><\/p>\n

\u00a0<\/span><\/b><\/p>\n

 <\/p>\n

<\/a><\/a>Cigarette Butts Litter Prevention<\/span><\/h1>\n

 <\/p>\n

<\/a><\/a>Four highly tested strategies<\/span><\/h2>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Support\/advertise local anti-littering laws<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Build awareness with public outreach<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Install ash receptacles at transition points<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Distribute portable pocket ashtrays<\/p>\n

 <\/p>\n

 <\/p>\n

<\/a><\/a>Partnerships multiply reward : effort<\/span> ratio<\/h2>\n

 <\/p>\n

Usual suspects:<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>City agencies, public works<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Business improvement districts<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Town councils, city councils<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Hospitality groups<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Main street associations<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>County board of Supervisors<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Volunteer groups: Rotaries, Kiwanis<\/p>\n

 <\/p>\n

Get on their public meeting agendas and talk about pairing up to extend matching funding<\/p>\n

 <\/p>\n

 <\/p>\n

<\/a><\/a>Media blitz<\/span><\/h2>\n

 <\/p>\n

to get the word out to the public and serve your project partners\u2019 metrics as well<\/p>\n

 <\/p>\n

 <\/p>\n

<\/a><\/a>Small business impacts<\/span><\/h2>\n

 <\/p>\n

Marinas and small businesses concentrate butts at the land\/water interface.<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Butts are a direct fire hazard to boats<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Butt cleanup is a direct impact to small businesses\u2019 bottom lines<\/p>\n


<\/span><\/p>\n

\u00a0<\/span><\/b><\/p>\n

 <\/p>\n

<\/a><\/a>Talking Trash Plenary Session<\/span><\/h1>\n

 <\/p>\n

<\/a><\/a>Handling trash<\/span><\/h2>\n

 <\/p>\n

250 M tons of waste generated per year in the USA<\/p>\n

 <\/p>\n

Getting people to think about what happens to the waste beyond the curb, and the workers<\/p>\n

 <\/p>\n

New York City has added entire city blocks extending beyond geologic shoreline by building atop dumps<\/p>\n

 <\/p>\n

Political and class divisions meant New Yorkers endured disease and trash problems solved long ago by other similar cities (Paris)<\/p>\n

 <\/p>\n

The mix of litter and manure was called corporation \u201cpudding\u201d<\/p>\n

 <\/p>\n

A colonel (Waring) was put over street sweeping<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>White uniforms<\/p>\n

 <\/p>\n

o\u00a0\u00a0 <\/span><\/span><\/span>Esprit<\/p>\n

 <\/p>\n

o\u00a0\u00a0 <\/span><\/span><\/span>Hard to sneak off to pub<\/p>\n

 <\/p>\n

o\u00a0\u00a0 <\/span><\/span><\/span><\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Standardized horse breeds<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Replaced wood carts with durable metal carts<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Setup curbside recycling<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Permitted women to be employed by the city for gleaning recyclable scrap<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Before\/after photos used as PR in Harper\u2019s Weekly<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Staged a parade before a reviewing stand, invited press, awards given<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Trash loaded onto scows<\/p>\n

 <\/p>\n

o\u00a0\u00a0 <\/span><\/span><\/span>Families could trim the scows looking for recyclables<\/p>\n

 <\/p>\n

o\u00a0\u00a0 <\/span><\/span><\/span>Manure, ash, refuse<\/p>\n

 <\/p>\n

<\/a><\/a>Snow removal<\/span><\/h2>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Horse, then ICE powered<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>First piled in street<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Then dumped in river<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Now treated as sewage then discharged<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Tandem plowing used to clear entire multilane roads at once using trucks in chevron formation<\/p>\n

 <\/p>\n

<\/a><\/a>Disposal of material<\/span><\/h2>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Landfills noted as parks on public maps<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Barges no longer used<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Maxed-out landfills re-contoured into public parks and wetlands(!)<\/p>\n

 <\/p>\n

<\/a><\/a>Emergency response<\/span><\/h2>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Sanitation was the first department onsite, last to leave after hurricane Sandy steamrolled New York<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Outpouring of public gratitude for their efforts<\/p>\n

 <\/p>\n

<\/a><\/a>Demographics and social commentary<\/span><\/h2>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>7000 workers, several hundred women<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Legacy work, not uncommon to find generations of families working in it<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Much more likely to be injured on the job as sanitation versus being police or fire<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Fatalities receive less press, if any, but draw hundreds of workers in \u201cclass A\u2019s\u201d (dress parade uniform).<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Police and fire museums, etc. but no explanation or celebration of sanitation workers<\/p>\n

 <\/p>\n

<\/a><\/a>Logistics and deployment<\/span><\/h2>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Still using paper-based and handwritten records<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>In the process of being computerized<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Delays in construction of a transfer station near a recently residentialized area, city has won legal cases to continue<\/p>\n

 <\/p>\n

<\/a><\/a>Alternatives<\/span><\/h2>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Green markets with organics recycling bins available<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Many restaurants pulled into organics recycling program<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>All hard plastics recyclable as of 2012<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Food waste composting, urban facilities<\/p>\n


<\/span><\/p>\n

 <\/p>\n

<\/a><\/a>Getting the Most Out of Re-TRAC<\/span><\/h1>\n

 <\/p>\n

<\/a><\/a>Information management platform for recycling and waste management<\/span><\/h2>\n

 <\/p>\n

Gazillions of client orgs big and small<\/p>\n

 <\/p>\n

KAB affiliates can use free accounts to report up to KAB; 4000+ already are<\/p>\n

 <\/p>\n

<\/a><\/a>Use cases<\/span><\/h2>\n

 <\/p>\n

Walkthrough<\/p>\n

 <\/p>\n

Data backs up funding requests, but costs gathering, processing, and presentation time<\/p>\n

 <\/p>\n

Re-TRAC automates everything but gathering and transcription<\/p>\n

 <\/p>\n

<\/a><\/a>Analytics and reports generated automagically<\/span><\/h2>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Charts<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Graphs<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Comparisons<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Ad messaging<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Sliced any way<\/p>\n

 <\/p>\n

<\/a><\/a>BIBB<\/span><\/h2>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Baseline<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Identify<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Build<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Better<\/p>\n

 <\/p>\n


<\/span><\/p>\n

\u00a0<\/span><\/b><\/p>\n

 <\/p>\n

<\/a>Honeybees Collapse<\/h1>\n

 <\/p>\n

Example of tragedy of the commons<\/p>\n

 <\/p>\n

<\/a>Underlying reasons<\/h2>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Mites<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Too much\/too little mitocide on bees<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Too much\/too little insecticide\/badly timed application on crops<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Fatigue<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Monoculture diet<\/p>\n

 <\/p>\n

<\/a>Stakeholder meetings<\/h2>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Big ag<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Small farmers<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Beekeepers<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Chemical manufacturers<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Researchers<\/p>\n

 <\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Facilitators<\/p>\n

 <\/p>\n

 <\/p>\n

For KAB affiliates, local bee gardens and networking to beekeeping orgs are smart actions<\/p>\n


<\/span><\/p>\n

 <\/p>\n

<\/a>Vibrant Urban Tourism and Leisure Spaces<\/h1>\n

 <\/p>\n

<\/a>History of urban shared spaces<\/h2>\n

 <\/p>\n

WWII created suburbs, which started malls<\/span><\/p>\n

 <\/p>\n

Then strip malls<\/span><\/p>\n

 <\/p>\n

Downtowns died.<\/span><\/p>\n

 <\/p>\n

Vacancy is twice as high in urban vs suburban<\/span><\/p>\n

 <\/p>\n

But major shift toward European model of carfree plazas and downtowns, street festivals, etc<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

Visitors don’t hang out in downtowns where locals won’t hang out.\u00a0<\/span><\/p>\n

 <\/p>\n

Shopping dining lounging in downtowns is 80% of tourism economically<\/span><\/p>\n

 <\/p>\n

This is why Disney built downtown Disney next to each of its parks<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

Twenty things roger brooks learned by studying vibrant downtowns. The best achieved seventeen<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>1 Have a plan<\/h2>\n

 <\/p>\n

Branding, development, marketing, action plan<\/span><\/p>\n

 <\/p>\n

Not 300 page master plan, do a 50 page action plan<\/span><\/p>\n

 <\/p>\n

Assessment: secret shopping your downtown<\/span><\/p>\n

 <\/p>\n

Ask roger for checklist of 60 things\u00a0<\/span><\/p>\n

 <\/p>\n

Make my own checklists to give as freebies<\/span><\/span><\/b><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>2 Clustering and critical mass<\/h2>\n

 <\/p>\n

in three lineal blocks…<\/span><\/p>\n

 <\/p>\n

…ten places that sell food<\/span><\/p>\n

 <\/p>\n

…ten destination retail shops\u00a0<\/span><\/p>\n

 <\/p>\n

…ten things open after six pm bars bistros movies<\/span><\/p>\n

 <\/p>\n

Auto malls do seven times the business when clustered together<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>3 Have anchor tenants<\/h2>\n

 <\/p>\n

Like nordstroms or Macy’s at the mall<\/span><\/p>\n

 <\/p>\n

An anchor tenant is the place you go out of your way to visit.<\/span><\/p>\n

 <\/p>\n

Not the same as big box, gourmet rolls…<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>4 Lease agreements include defined operating hours and days, usually evening hours<\/h2>\n

 <\/p>\n

Seventy percent of consumer retail spending happens after six pm<\/span><\/p>\n

 <\/p>\n

Malls used to be closed on Sunday’s<\/span><\/p>\n

 <\/p>\n

Eating and shopping are shifting later into the night<\/span><\/p>\n

 <\/p>\n

Farmers market ran from ten to two, five hundred people<\/span><\/p>\n

 <\/p>\n

Shifted to staying open till p nine pm, went to ten thousand attendance<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>5 People living and staying downtown in condos and apartments<\/h2>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>6 Pioneers with patient money were convinced to invest and wait<\/h2>\n

 <\/p>\n

The big property owners can themselves cause the beautification<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>7 Start with one block, a demonstration block<\/h2>\n

 <\/p>\n

Great lighting, street trees, Garden club took over street corner gardens called bulb outs<\/span><\/p>\n

 <\/p>\n

Must be with the collection of property owners and businesses most ready to work with you<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>8 Solve the parking dilemma<\/h2>\n

 <\/p>\n

Two hour parking is a good way to punish your customers and keep them away<\/span><\/p>\n

 <\/p>\n

On the two hour parking sign put directional arrow to all day parking<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>9 Public restrooms<\/h2>\n

 <\/p>\n

Number one need for people stopping in rural communities<\/span><\/p>\n

 <\/p>\n

McDonald’s never puts a customers only sign up, seventy percent of bathroom stoppers buy something, many out of guilt<\/span><\/p>\n

 <\/p>\n

Port o let sized single stalls with one way glass<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

NEVER SAY NO TELL ME WHERE I CAN GO<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

Relieved visitors spend more money<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

Info pamphlets right outside the door to provide reading material<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

Visitors four times more likely to spend once they are out of the car<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>10 Development of gathering places<\/h2>\n

 <\/p>\n

The age of third places, home work, plaza<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

Replacing a single sixty slot parking lot centrally located with a plaza\/piazza. \u00a0Rapid city matched the visitation of mount Rushmore in one year by doing this. Average age of home buyers dropped by twelve years after two years<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>11 Narrow roads, widen sidewalks, make crosswalks awesome, street trees every ten meters<\/h2>\n

 <\/p>\n

Alcoves in sidewalks for street musicians<\/span><\/p>\n

 <\/p>\n

Angle in parking can increase retail sales thirty percent<\/span><\/p>\n

 <\/p>\n

Street trees increased retail sales 18 percent by itself<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>12 Create community gateways<\/h2>\n

 <\/p>\n

Rickety Kiwanis signs scare people away<\/span><\/p>\n

 <\/p>\n

The entrance is the first impression and sets the norm\u00a0<\/span><\/p>\n

 <\/p>\n

gateways create the sense of exclusivity and luxury<\/span><\/p>\n

 <\/p>\n

Real estate sells faster for more<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

The sign goes where it makes the first best impression, not at the city limit<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>13 Unify way finding with classy design, clear branding<\/h2>\n

 <\/p>\n

Pedestrian maps and way finding, not just street signs<\/span><\/p>\n

 <\/p>\n

Never more than five items on the sign\u00a0<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>14 Gateway to the smaller downtown area<\/h2>\n

 <\/p>\n

Pole banners, physical arches<\/span><\/p>\n

 <\/p>\n

Decorative sidewalks can be cut right into asphalt for 6.50$ per square foot, cheaper than pavers and resistant to snow plow blades<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>15 Blade signs perpendicular from the facade<\/h2>\n

 <\/p>\n

Consistent height and size<\/span><\/p>\n

 <\/p>\n

Signage says a lot about you… Misspelling a school sign, crooked sign saying alignment, slow church services<\/span><\/p>\n

 <\/p>\n

Never use script writing<\/span><\/p>\n

 <\/p>\n

No lower than seven feet, no higher than nine<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>16 Outdoor dining as third place after bedroom and office<\/h2>\n

 <\/p>\n

Convert intermittent parking spots during summer into cafe table seating<\/span><\/p>\n

 <\/p>\n

Doubles downtown retail sales<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>17 Verdant shop fronts<\/h2>\n

 <\/p>\n

We judge the book by its cover<\/span><\/p>\n

 <\/p>\n

Extend window displays to exterior setups, not outdoor merchandising, which looks cheap<\/span><\/p>\n

 <\/p>\n

Potted flowers and greenery<\/span><\/p>\n

 <\/p>\n

Buy out an entire nurserys leftover stock at the end of the year and string along the whole block<\/span><\/p>\n

 <\/p>\n

Seventy percent of first time sales come from curb appeal<\/span><\/p>\n

 <\/p>\n

Adding evergreen and blooming plants increase retail sales by thirty percent<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

Makes women, who spend eighty percent of expenditures, feel safe and welcome<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

So add benches against facade facing out, not against curb facing in. Flank both side with plantings<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>18 ??<\/h2>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>19 Give the downtown district a name<\/h2>\n

 <\/p>\n

Names are powerful<\/span><\/p>\n

 <\/p>\n

Distinguish the place and make it rare<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

<\/a>20 Experiential marketing<\/h2>\n

 <\/p>\n

Deliver on the promise<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

My graduate student, Laura Baird, and I have just returned from Keep America Beautiful 2014. Truly enjoyed a well-organized conference and the chance to translate some complex research topics into useful tools for local executive directors. Below, I reproduce my notes for anyone who wasn’t able to make the conference. Hope they help you!\u00a0 I… Continue reading Keep America Beautiful 2014 Conference Notes<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[49],"tags":[],"class_list":["post-20532","post","type-post","status-publish","format-standard","hentry","category-presentations-and-conferences","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2vETr-5la","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":20536,"url":"https:\/\/logan-park.org\/?p=20536","url_meta":{"origin":20532,"position":0},"title":"Environmental Ed Tool Tested For Effectiveness.","author":"Logan","date":"2014-02-07","format":false,"excerpt":"Laura Baird and I just completed a presentation about helping kids to Leave No Trace effectively (and enjoy it!) for Keep America Beautiful's 2014 conference in Charlotte, NC.\u00a0 Here's the PowerPoint file and a .pdf version. Laura also put together a handout to illustrate some of what we talked about.\u00a0\u2026","rel":"","context":"In "Presentations"","block_context":{"text":"Presentations","link":"https:\/\/logan-park.org\/?cat=49"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":80196,"url":"https:\/\/logan-park.org\/?p=80196","url_meta":{"origin":20532,"position":1},"title":"Checklist: How to Read Journal Articles in Dr. Park\u2019s Graduate-Level Courses","author":"Logan","date":"2025-01-16","format":false,"excerpt":"1. Know Why You\u2019re Reading the Article Your time & energy are precious resources. Decide why you\u2019re reading this article: Looking for an overview of the field? Seeking specific data or methods? Evaluating the article\u2019s argument or theoretical framework? 2. Preview Scan Without Deep Reading Spend no more than 2-3\u2026","rel":"","context":"In "Teaching"","block_context":{"text":"Teaching","link":"https:\/\/logan-park.org\/?cat=54"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":79991,"url":"https:\/\/logan-park.org\/?p=79991","url_meta":{"origin":20532,"position":2},"title":"Recruiting PhD student for southern flying squirrel project at Kansas State University","author":"Logan","date":"2022-09-15","format":false,"excerpt":"Hello, All - Andrew Hope and I are recruiting a student to work with us investigating distributions and population genetics of southern flying squirrel populations in Kansas. Please distribute this announcement to potential PhD students who have interests in landscape ecology, mammalogy, population genetics, and\/or population dynamics. Feel free to\u2026","rel":"","context":"In "Job Postings For My Students"","block_context":{"text":"Job Postings For My Students","link":"https:\/\/logan-park.org\/?cat=3"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":41117,"url":"https:\/\/logan-park.org\/?p=41117","url_meta":{"origin":20532,"position":3},"title":"Heartland Region Student Symposium (Conference)","author":"Logan","date":"2014-03-26","format":false,"excerpt":"The Student Summit is a phenomenal opportunity for Students to attend there first conference, present for the first time, or network with their future colleagues. \u00a0The purpose of this email it two fold. 1. \u00a0It is my hope that you will spread the word and encourage your students to attend\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/logan-park.org\/?cat=4"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":76093,"url":"https:\/\/logan-park.org\/?p=76093","url_meta":{"origin":20532,"position":4},"title":"Outreach – White Mountain NF – Assistant Ranger Recreation","author":"Logan","date":"2014-09-20","format":false,"excerpt":"Please consider sharing this outreach for a recreation position opportunity in a complex and beautiful environment. Thank you. Katie Stuart District Ranger Androscoggin Ranger District 300 Glen Road Gorham, NH 03581 kstuart Outreach - White Mountain National Forest Assistant Ranger Recreation.doc","rel":"","context":"In "Job Postings For My Students"","block_context":{"text":"Job Postings For My Students","link":"https:\/\/logan-park.org\/?cat=3"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":76786,"url":"https:\/\/logan-park.org\/?p=76786","url_meta":{"origin":20532,"position":5},"title":"Forestry Jobs in America Newsletter","author":"Logan Park","date":"2019-05-03","format":false,"excerpt":"ForestryUSA - Forestry Jobs in America Newsletter Celebrating our 18th year serving the American forestry sector, 2001-2019 > > Please share this email with your friends and colleagues and visit our webpages. If you do not wish to receive further issues, please REPLY to this message with unsubscribe in the\u2026","rel":"","context":"In "Job Postings For My Students"","block_context":{"text":"Job Postings For My Students","link":"https:\/\/logan-park.org\/?cat=3"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/logan-park.org\/index.php?rest_route=\/wp\/v2\/posts\/20532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/logan-park.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logan-park.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logan-park.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logan-park.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20532"}],"version-history":[{"count":0,"href":"https:\/\/logan-park.org\/index.php?rest_route=\/wp\/v2\/posts\/20532\/revisions"}],"wp:attachment":[{"href":"https:\/\/logan-park.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logan-park.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logan-park.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}