Sustainable Forest Management PSAs with Christina Hendricks

Taking a minute to share three short PSAs that we developed in support of the Montreal Process and Sustainable Forestry.  The PSAs, 14 months in the making, feature Emmy Nominated Actress Christina Hendricks, most famously known for her role in Mad Men, though she has appeared and will be appearing in a number of high profile feature files.  Christina is on the cover of time this week.
 
The 60, 30 & 10 second PSAs feature a crisp message about taking a personal role in sustaining the world’s forests.  I trust that you will find these clips to be effective.  We are now working on a rollout strategy to get these PSAs seen by as many people as we can.  It includes TV & web distribution. 
 
It is also important to highlight the high quality and professional work of the Creative Media & Broadcast Center, USDA Office of Communications.  They did an exceptional job of taking our initial idea and polishing it into our final product.
 
Please feel free to share them widely, including your staff areas.
 
 
 
 
 
 
 
Peter Gaulke
NEPA, Strategic Planning & Sustainability
USDA Forest Service, EMC
1400 Independence Ave., SW
Washington, DC  20250-1104
Desk:  202-205-1521
FAX:  202-205-1012