Category Archives: Presentations

I post conference presentations I’ve given in the past so that folks can benefit from them.

Seminar I Just Gave: Rise of the Robots: Machine vision and your cellphone’s all-seeing sensors in forest recreation ecology

Long title, interesting talk. 聽This seminar was about the hard work we're doing to train cellphones to make detailed measurements for recreation ecology. 聽It is going very well. 馃檪 Links to downloads below. 聽If you use the PDF version, I don't believe it will include the embedded videos... Logan Link to presentation powerpoint slide deck Link to PDF version  

Seminar I Just Gave: Rec Without Wrecking

Here's a link to the HTML version聽(Warning, it is HUGE). Link to original OSX Keynote version We're doing a lot of work in recreation ecology lately. 聽Very exciting stuff! 聽This talk was designed to spur some conversation among the audience regarding current topics and controversies in recreation ecology. 聽We also talked a lot about applying rec ecology principles on the Shawnee National Forest in our backyards. 聽The talk was sponsored by the Friends of the Shawnee National Forest. 聽If you like what you see, join up! Link to powerpoint version Logan

Environmental Ed Tool Tested For Effectiveness.

Laura Baird and I just completed a presentation about helping kids to Leave No Trace effectively (and enjoy it!) for Keep America Beautiful's 2014 conference in Charlotte, NC.聽 Here's the PowerPoint file and a .pdf version. Laura also put together a handout to illustrate some of what we talked about.聽 Finally, I was able to capture part of the session as an audio recording (very soft, turn your volume up; also a huge file). The whole point is to let nerdy researchers like me make the life of not-for-profit executive directors a little easier through research and avoid having to reinvent the wheel. --Dr. Logan Park

Keep America Beautiful 2014 Conference Notes

My graduate student, Laura Baird, and I have just returned from Keep America Beautiful 2014. Truly enjoyed a well-organized conference and the chance to translate some complex research topics into useful tools for local executive directors. Below, I reproduce my notes for anyone who wasn't able to make the conference. Hope they help you!聽 I have linked the Word .docx version Keep America Beautiful 2014 Notes here. --Dr. Logan Park

Keep America Beautiful 2014 Notes


The Power of Storytelling


We deeply understand stories


Statistics don鈥檛 move or motivate us [or grant funding sources], stories do.Statistics are required and ubiquitous after funding is secured.


The canonical storyline


聽聽聽聽聽 Once upon a time鈥setting]


聽聽聽聽聽 And every day鈥introduction]


聽聽聽聽聽 Until one day鈥hook]


聽聽聽聽聽 And because of this鈥rising action]


聽聽聽聽聽 Until finally鈥climax]


聽聽聽聽聽 And ever since that day鈥resolution]


Description: Macintosh HD:Users:loganpark:Desktop:IMG_20140204_142513.jpg



Cigarette Butts Litter Prevention


Four highly tested strategies


聽聽聽聽聽 Support/advertise local anti-littering laws


聽聽聽聽聽 Build awareness with public outreach


聽聽聽聽聽 Install ash receptacles at transition points


聽聽聽聽聽 Distribute portable pocket ashtrays


Partnerships multiply reward : effort ratio


Usual suspects:


聽聽聽聽聽 City agencies, public works


聽聽聽聽聽 Business improvement districts


聽聽聽聽聽 Town councils, city councils


聽聽聽聽聽 Hospitality groups


聽聽聽聽聽 Main street associations


聽聽聽聽聽 County board of Supervisors


聽聽聽聽聽 Volunteer groups: Rotaries, Kiwanis


Get on their public meeting agendas and talk about pairing up to extend matching funding


Media blitz


to get the word out to the public and serve your project partners鈥 metrics as well


Small business impacts


Marinas and small businesses concentrate butts at the land/water interface.


聽聽聽聽聽 Butts are a direct fire hazard to boats


聽聽聽聽聽 Butt cleanup is a direct impact to small businesses鈥 bottom lines


Talking Trash Plenary Session


Handling trash


250 M tons of waste generated per year in the USA


Getting people to think about what happens to the waste beyond the curb, and the workers


New York City has added entire city blocks extending beyond geologic shoreline by building atop dumps


Political and class divisions meant New Yorkers endured disease and trash problems solved long ago by other similar cities (Paris)


The mix of litter and manure was called corporation 鈥減udding鈥


A colonel (Waring) was put over street sweeping


聽聽聽聽聽 White uniforms


o聽聽 Esprit


o聽聽 Hard to sneak off to pub




聽聽聽聽聽 Standardized horse breeds


聽聽聽聽聽 Replaced wood carts with durable metal carts


聽聽聽聽聽 Setup curbside recycling


聽聽聽聽聽 Permitted women to be employed by the city for gleaning recyclable scrap


聽聽聽聽聽 Before/after photos used as PR in Harper鈥檚 Weekly


聽聽聽聽聽 Staged a parade before a reviewing stand, invited press, awards given


聽聽聽聽聽 Trash loaded onto scows


o聽聽 Families could trim the scows looking for recyclables


o聽聽 Manure, ash, refuse


Snow removal


聽聽聽聽聽 Horse, then ICE powered


聽聽聽聽聽 First piled in street


聽聽聽聽聽 Then dumped in river


聽聽聽聽聽 Now treated as sewage then discharged


聽聽聽聽聽 Tandem plowing used to clear entire multilane roads at once using trucks in chevron formation


Disposal of material


聽聽聽聽聽 Landfills noted as parks on public maps


聽聽聽聽聽 Barges no longer used


聽聽聽聽聽 Maxed-out landfills re-contoured into public parks and wetlands(!)


Emergency response


聽聽聽聽聽 Sanitation was the first department onsite, last to leave after hurricane Sandy steamrolled New York


聽聽聽聽聽 Outpouring of public gratitude for their efforts


Demographics and social commentary


聽聽聽聽聽 7000 workers, several hundred women


聽聽聽聽聽 Legacy work, not uncommon to find generations of families working in it


聽聽聽聽聽 Much more likely to be injured on the job as sanitation versus being police or fire


聽聽聽聽聽 Fatalities receive less press, if any, but draw hundreds of workers in 鈥渃lass A鈥檚鈥 (dress parade uniform).


聽聽聽聽聽 Police and fire museums, etc. but no explanation or celebration of sanitation workers


Logistics and deployment


聽聽聽聽聽 Still using paper-based and handwritten records


聽聽聽聽聽 In the process of being computerized


聽聽聽聽聽 Delays in construction of a transfer station near a recently residentialized area, city has won legal cases to continue




聽聽聽聽聽 Green markets with organics recycling bins available


聽聽聽聽聽 Many restaurants pulled into organics recycling program


聽聽聽聽聽 All hard plastics recyclable as of 2012


聽聽聽聽聽 Food waste composting, urban facilities


Getting the Most Out of Re-TRAC


Information management platform for recycling and waste management


Gazillions of client orgs big and small


KAB affiliates can use free accounts to report up to KAB; 4000+ already are


Use cases




Data backs up funding requests, but costs gathering, processing, and presentation time


Re-TRAC automates everything but gathering and transcription


Analytics and reports generated automagically


聽聽聽聽聽 Charts


聽聽聽聽聽 Graphs


聽聽聽聽聽 Comparisons


聽聽聽聽聽 Ad messaging


聽聽聽聽聽 Sliced any way




聽聽聽聽聽 Baseline


聽聽聽聽聽 Identify


聽聽聽聽聽 Build


聽聽聽聽聽 Better



Honeybees Collapse


Example of tragedy of the commons


Underlying reasons


聽聽聽聽聽 Mites


聽聽聽聽聽 Too much/too little mitocide on bees


聽聽聽聽聽 Too much/too little insecticide/badly timed application on crops


聽聽聽聽聽 Fatigue


聽聽聽聽聽 Monoculture diet


Stakeholder meetings


聽聽聽聽聽 Big ag


聽聽聽聽聽 Small farmers


聽聽聽聽聽 Beekeepers


聽聽聽聽聽 Chemical manufacturers


聽聽聽聽聽 Researchers


聽聽聽聽聽 Facilitators


For KAB affiliates, local bee gardens and networking to beekeeping orgs are smart actions


Vibrant Urban Tourism and Leisure Spaces


History of urban shared spaces


WWII created suburbs, which started malls


Then strip malls


Downtowns died.


Vacancy is twice as high in urban vs suburban


But major shift toward European model of carfree plazas and downtowns, street festivals, etc




Visitors don't hang out in downtowns where locals won't hang out.聽


Shopping dining lounging in downtowns is 80% of tourism economically


This is why Disney built downtown Disney next to each of its parks



Twenty things roger brooks learned by studying vibrant downtowns. The best achieved seventeen



1 Have a plan


Branding, development, marketing, action plan


Not 300 page master plan, do a 50 page action plan


Assessment: secret shopping your downtown


Ask roger for checklist of 60 things聽


Make my own checklists to give as freebies



2 Clustering and critical mass


in three lineal blocks...


...ten places that sell food


...ten destination retail shops聽


...ten things open after six pm bars bistros movies


Auto malls do seven times the business when clustered together



3 Have anchor tenants


Like nordstroms or Macy's at the mall


An anchor tenant is the place you go out of your way to visit.


Not the same as big box, gourmet rolls...



4 Lease agreements include defined operating hours and days, usually evening hours


Seventy percent of consumer retail spending happens after six pm


Malls used to be closed on Sunday's


Eating and shopping are shifting later into the night


Farmers market ran from ten to two, five hundred people


Shifted to staying open till p nine pm, went to ten thousand attendance



5 People living and staying downtown in condos and apartments



6 Pioneers with patient money were convinced to invest and wait


The big property owners can themselves cause the beautification



7 Start with one block, a demonstration block


Great lighting, street trees, Garden club took over street corner gardens called bulb outs


Must be with the collection of property owners and businesses most ready to work with you



8 Solve the parking dilemma


Two hour parking is a good way to punish your customers and keep them away


On the two hour parking sign put directional arrow to all day parking



9 Public restrooms


Number one need for people stopping in rural communities


McDonald's never puts a customers only sign up, seventy percent of bathroom stoppers buy something, many out of guilt


Port o let sized single stalls with one way glass






Relieved visitors spend more money



Info pamphlets right outside the door to provide reading material



Visitors four times more likely to spend once they are out of the car



10 Development of gathering places


The age of third places, home work, plaza



Replacing a single sixty slot parking lot centrally located with a plaza/piazza. 聽Rapid city matched the visitation of mount Rushmore in one year by doing this. Average age of home buyers dropped by twelve years after two years



11 Narrow roads, widen sidewalks, make crosswalks awesome, street trees every ten meters


Alcoves in sidewalks for street musicians


Angle in parking can increase retail sales thirty percent


Street trees increased retail sales 18 percent by itself



12 Create community gateways


Rickety Kiwanis signs scare people away


The entrance is the first impression and sets the norm聽


gateways create the sense of exclusivity and luxury


Real estate sells faster for more



The sign goes where it makes the first best impression, not at the city limit



13 Unify way finding with classy design, clear branding


Pedestrian maps and way finding, not just street signs


Never more than five items on the sign聽



14 Gateway to the smaller downtown area


Pole banners, physical arches


Decorative sidewalks can be cut right into asphalt for 6.50$ per square foot, cheaper than pavers and resistant to snow plow blades




15 Blade signs perpendicular from the facade


Consistent height and size


Signage says a lot about you... Misspelling a school sign, crooked sign saying alignment, slow church services


Never use script writing


No lower than seven feet, no higher than nine



16 Outdoor dining as third place after bedroom and office


Convert intermittent parking spots during summer into cafe table seating


Doubles downtown retail sales



17 Verdant shop fronts


We judge the book by its cover


Extend window displays to exterior setups, not outdoor merchandising, which looks cheap


Potted flowers and greenery


Buy out an entire nurserys leftover stock at the end of the year and string along the whole block


Seventy percent of first time sales come from curb appeal


Adding evergreen and blooming plants increase retail sales by thirty percent



Makes women, who spend eighty percent of expenditures, feel safe and welcome



So add benches against facade facing out, not against curb facing in. Flank both side with plantings



18 ??



19 Give the downtown district a name


Names are powerful


Distinguish the place and make it rare



20 Experiential marketing


Deliver on the promise